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Building an impassioned, engaged audience is our mojo.

Hello, I’m Melissa, a California native, audience development expert and CEO of Twenty-First Digital operating in Dallas, TX. I’ve been described as ambitious, infectiously passionate, characteristically curious, a smidge— OK, super— nerdy. It’s paid off.

I studied communications at the University of North Texas, and have since made my mark as an audience development leader for prominent brands, including Portland Monthly, Seattle Met, D Magazine, and D Custom.

As your audience development mentor, I’ll take a deep-dive into your digital strategies and audience development efforts to help you find no-nonsense ways to effectively drive traffic and supercharge interactions with your audience for tangible and lasting results. Consider my services a secret weapon to creating brand communities.

My method drives results: I was recognized in 2016 as one of Folio’s top 100 Most Important People in Magazine Media.

I’m always on the lookout to build relationships with talented and creative professionals. If you want to chat, please reach out. I’d love to hear from you.



Hey! I'm Ashley. I'm a Michigan native currently living in Dallas, Texas. I graduated from Calvin College in Grand Rapids, Michigan (go Knights!) where I studied Communications and Journalism. I have been in publishing for over ten years working with city and regional magazines such as Hour Detroit, D Business, D Magazine, D Home and more. During my time with these publications I developed my passion for data-driven marketing and honed my skills as a consumer marketer.

As an Audience Development Strategist at Twenty-First Digital, I help brands integrate systems, data, and staff efficiently and economically. After building the necessary technical and personnel infrastructure, I then work with brands to establish practices and processes to attract, convert and sell their products to their customers.

Whether you’re a consumer marketing novice or expert, Twenty-First Digital can help. Think of us as your knowledgeable older sibling without the attitude – here to provide you the inside scoop, give you the honest truth even if it hurts, and someone who will always have your back.

I like what I do and I’d be happy to talk to you about what you do! Drop me a note anytime.