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Melissa Chowning

Founder and CEO

Building an impassioned, engaged audience is our mojo.

Hello, I’m Melissa, a California native, audience development expert and CEO of Twenty-First Digital operating in Dallas, TX. I’ve been described as ambitious, infectiously passionate, characteristically curious, a smidge— OK, super— nerdy. It’s paid off.

I studied communications at the University of North Texas, and have since made my mark as an audience development leader for prominent brands, including Portland Monthly, Seattle Met, D Magazine, and D Custom.

As your audience development mentor, I’ll take a deep-dive into your digital strategies and audience development efforts to help you find no-nonsense ways to effectively drive traffic and supercharge interactions with your audience for tangible and lasting results. Consider my services a secret weapon to creating brand communities.

My method drives results: I was recognized in 2016 as one of Folio’s top 100 Most Important People in Magazine Media.

I’m always on the lookout to build relationships with talented and creative professionals. If you want to chat, please reach out. I’d love to hear from you.



Ashley Mulder

Senior Audience Strategist

Hey! I'm Ashley. I'm a Michigan native currently living in Dallas, Texas. I graduated from Calvin College in Grand Rapids, Michigan (go Knights!) where I studied Communications and Journalism. I have been in publishing for over ten years working with city and regional magazines such as Hour Detroit, D Business, D Magazine, D Home and more. During my time with these publications I developed my passion for data-driven marketing and honed my skills as a consumer marketer.

As an Audience Development Strategist at Twenty-First Digital, I help brands integrate systems, data, and staff efficiently and economically. After building the necessary technical and personnel infrastructure, I then work with brands to establish practices and processes to attract, convert and sell their products to their customers.

Whether you’re a consumer marketing novice or expert, Twenty-First Digital can help. Think of us as your knowledgeable older sibling without the attitude – here to provide you the inside scoop, give you the honest truth even if it hurts, and someone who will always have your back.

I like what I do and I’d be happy to talk to you about what you do! Drop me a note anytime.




Chelsey Shockley

Audience Strategist

Hi there! I’m Chelsey. A Dallas native living in New York City. I studied anthropology and sociology at Texas Tech University, where I spent a semester with an archaeology group in Belize on a whim and wound up digging up breathtaking structures in an ancient Maya city still buried in the rainforest over the next four years.

When I returned to Dallas, I accepted a position at D Magazine, where I grew to develop strategies and calendars for editorial marketing programs and rolled them out to our editorial, marketing, and sales teams. I proposed, built, and executed everything from audience acquisition campaigns, to event promotion materials. Writing blog content along the way. After over six years at D Magazine, I packed my bags (and my French bulldog, Gus) to move to New York City and serve as chief of staff for Neuro-Insight, a consumer marketing agency that utilizes brain mapping technology to optimize campaign assets.

I’m a curiosity-driven data nerd with a passion for understanding how people build relationships through simple everyday interactions and deep thoughtful communications. I believe that effective audience development is the backbone of your brand. I’ll help you find your tribe and teach you how to keep them engaged through smart, soulful strategy. 


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Lauren Frappier


Digital Marketing Manager

Bio coming soon ...