From Cutest Pets to Holiday Giveaways, many publishers run contests as a way to engage with their audience, build their brand, increase email acquisition and drive revenue. Running a successful contest series requires a lot of prep work. We don’t want to put ourselves in a Fyre Festival situation where tents are getting set up as guests begin arriving, do we? To avoid any “SOS” moments, consider these helpful tips when planning your next contest.
Mark Your Calendars for June 20!
TFD has teamed up with CRMA to put on a webinar: Paid Social for the Audience Developer with TFD, curated specifically for the publishing industry. We'll break down the strategies to help grow your email list, drive traffic, capture leads and advertise subscriptions efficiently for all budgets. Click the link below to hold the spot on your calendar, and we'll follow up with the official invite when it's posted.
It’s not uncommon to hear from publishers, “what is the best tactic in audience development right now?” The answer we give is one that always applies despite trends, tools, and even new technology: good, quality content that your target audience wants to read.
There is no greater marketing tool than quality content. If you don’t have that, little else is going to work to develop a strong audience for your brand. And of the quality content that publishers have, evergreen content is the crown jewel.
Let’s discuss how to find (and get the most out of) your evergreen content so that your most valuable audience development asset (good content, remember?) is constantly working in your favor.