The beginning of a new year is a time ripe for predictions. For media and publishers, 2019 has the ability to be just as (if not more so) bumpy and action-packed as 2018. Here’s where TFD thinks the biggest moves will be this year.
With speakers from Netflix and NPR to Google and IBM, Dallas Digital Summit was jam-packed with digital knowledge ripe for the picking. Speaker topics ranged from broad to specific implementations, but there were a few themes that carried through both days: marketers increasingly need more tech skills, SEO, data hubs, and the perfect email strategy.
Some trends are a flash in the pan and some have a lot more staying power. (Who could forget the fidget spinner?) As much as we are marketers, we are also consumers, too. Thanks to platforms like Instagram, Amazon, and Netflix (to name a few), the way in which we communicate to consumers is always changing and improving. And the consumer expectation is, dare we say it, higher than ever. Personalization isn’t a surprise anymore, it’s expected.
Were sharing a round-up of trends and strategies that popped up in 2018 that have the power to potentially change the landscape of digital marketing and audience development in 2019 and beyond.