Facebook's latest identity crisis is over (for now). After their honest look in the mirror, it's time for publishers to do the same.

Digital marketers, social media managers and the like have been acutely aware of the announcement made by Facebook on Thursday. Prior to the announcement, we knew, that Facebook knew, it had a problem. With growing conversations about the role Facebook played in the election and continues to play in the dissemination of fake news, Facebook has been under siege.  And while publishers waited in the wings, keeping a hopeful eye on The Facebook Journalism project, Facebook has finally drawn their line in the sand. They are not a media company, nor do they want the responsibility as such. They are not publishers nor do they want the responsibility as such. And their algorithm will now mirror this newly found sense of self (essentially favoring your friends and family content over news outlets). So now we know. Fortunately for us, we are publishers, we are media companies, and we’ll take it from here, Mark.