Best Practices

Three ways you’re pissing off your audience

Three ways you’re pissing off your audience

The three unsavory audience development mistakes you’re (probably) already making and how to solve them.

You’re finally in the last round of asset design after arguing with six different team members about which color to make the button, where to place the logo, whether the green background is TOO green—all in an effort to deploy a beautiful campaign that’s going to make it rain new audience members.

7 Skills (or Personality Traits) to Seek in Your Audience Developer

7 Skills (or Personality Traits) to Seek in Your Audience Developer

There is a large period of transition happening in the Audience Development profession. Five or six years ago, your audience developer was relegated to handling circulation and distribution. Today, it’s at the forefront of most publishing/media companies and a key resource of the C-Suite. While the importance of the field within a company has risen, the talent pool has not, making it a challenge for the C-Suite to find the right fit. From our view, we’ve seen some of the signs of what makes someone successful or unsuccessful in this role that may not be in your Audience Development job description. Here are our suggestions on the skills (or personality traits) to seek when hiring your next A.D. superstar.