Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information. Cambridge Analytica, a third party data brokerage firm, is being held responsible for targeting political advertising on Facebook based on user data. Since the revelation, Facebook has lost stock value, many users are deleting their accounts, Mark Zuckerberg has been in closed door meetings to help determine the networks’ next moves and he will be testifying before Congress. Not to mention he’s taking shade from Apple’s CEO, Tim Cook, claiming that Facebook cannot possibly be putting the needs of the consumer first when the consumer is the product they are selling.
Last week, Facebook pulled back on its relationships with data brokers. I think this change could be a huge opportunity for publishers.