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The latest update from Facebook and Instagram is going to affect publishers... again.

Facebook rocked our world a few weeks ago when it announced plans to cut back on publisher content inside its news feed, but the changes Facebook quietly made to its branded content guidelines last month have the potential to impact more than just traffic. 

According to the new guidelines, which are scheduled to go into effect on March 1, page owners are not permitted to accept “anything of value” in exchange for sharing content that they did not have a hand in creating through their pages. 

Facebook's latest identity crisis is over (for now). After their honest look in the mirror, it's time for publishers to do the same.

Digital marketers, social media managers and the like have been acutely aware of the announcement made by Facebook on Thursday. Prior to the announcement, we knew, that Facebook knew, it had a problem. With growing conversations about the role Facebook played in the election and continues to play in the dissemination of fake news, Facebook has been under siege.  And while publishers waited in the wings, keeping a hopeful eye on The Facebook Journalism project, Facebook has finally drawn their line in the sand. They are not a media company, nor do they want the responsibility as such. They are not publishers nor do they want the responsibility as such. And their algorithm will now mirror this newly found sense of self (essentially favoring your friends and family content over news outlets). So now we know. Fortunately for us, we are publishers, we are media companies, and we’ll take it from here, Mark.