Before digital privacy became the hot topic of interest, everyone was talking about reader revenue models. Almost every publisher in the country was considering how to incorporate reader revenue plans. One of the first companies to take a firm stand on requiring payment for their content was The Information. If you aren’t familiar with the technology-based news organization, you should check them out and take a peek at their unique membership model.
When we saw The Information was hosting a one-day “Media Business Bootcamp” in New York City with a focus on driving subscriptions and membership models, we flew to New York City ready rub elbows with folks from The New York Times, Buzzfeed, Vox Media, and more.