Is your team ready for the holidays? It may only be August, but it's time to start thinking (and acting) on your department's holiday efforts. In the e-commerce and subscription marketing world, holiday promotions are a BFD. We decided to create a helpful checklist to make sure you're not missing any extra opportunities to get your gift promotion in front of the right crowd. Who are you targeting? Are you taking advantage of online shoppers? Black Friday? It's never too early to start thinking about how to maximize this acquisition source.
There is a large period of transition happening in the Audience Development profession. Five or six years ago, your audience developer was relegated to handling circulation and distribution. Today, it’s at the forefront of most publishing/media companies and a key resource of the C-Suite. While the importance of the field within a company has risen, the talent pool has not, making it a challenge for the C-Suite to find the right fit. From our view, we’ve seen some of the signs of what makes someone successful or unsuccessful in this role that may not be in your Audience Development job description. Here are our suggestions on the skills (or personality traits) to seek when hiring your next A.D. superstar.
I encourage you to look at ways that journalism can optimize trust. Sites (both big and small) contain trust indicators that can fuel a brand’s audience revenue generation and audience development goals. Recently, The Membership Puzzle’s Emily Goligoski sat down to discuss the organization’s recent work on studying the keys to building sustainable membership programs. Here are some of the major questions Goligoski helped us answer-- and a peek at our team’s notes: