What type of content drives your brand? Is it travel and dining? Health and wellness? Arts and events? For publishers, it’s often all of the above. The print-first mindset and the desire to be everything to everyone can be seen on the home page of many publications. This page is filled with an overwhelming (and often overlapping) number of directory and subdirectory categories in order to entice readers to journey forth into the site - continuing to ignore the fact that most users enter their site from one of their hundreds of thousands of pages.