duopoly

Are Publishers Ready to Capture the Duopoly's Dollars?

Are Publishers Ready to Capture the Duopoly's Dollars?

In the publishing world, change can be a four-letter word. With the reliance of ads and clicks to stay in business, website and media publishers are losing traffic and ad spend to Facebook and Google. With a whiff of change in the air, it’s time publishers understood the trends and tools available to increase audience engagement and advertising dollars.