Publishers and brands alike can use social media as an awareness driver, but also a traffic driver, as a way to point users to their site in hopes of converting them to an email subscriber or even generate revenue with a purchase or subscription. Publishers can learn a lot from social media influencers in this space.
In this series, TFD seeks inspiration from social media influencers and their successful audience engagement efforts. This week, we are looking at ways publishers (and brands) can take from the savvy tactics of the social media influencer.
We’ve all become hyper-aware of the echo chamber (particularly within our social media channels and news outlets). According to techopedia, an echo chamber is, “a situation where certain ideas, beliefs or data points are reinforced through repetition of a closed system that does not allow for the free movement of alternative or competing ideas or concepts.” I think we can all agree it’s a bad thing, right? And while we have cleaned up our Facebook channel or diversified our news outlets to combat such insular thinking, have we taken the same hard look at the business peers we surround ourselves with? If we are the average of the five people we spend the most time with are we spending time with the right people?