We know that PPC can become one of those “just set it and forget it” kind of things, but at least once a month you should do a once over of your campaigns. Check for new features you could be utilizing and clean up some of the noise in your account.
Social ads have become a necessity since Facebook’s algorithm changed. We have noticed that a lot of our clients have been receiving less site traffic from social and have attempted to circumvent that with Facebook advertising. Targeting past site visitors and interest targets, re-fueling our flywheel’s rotational energy.