Audience developers are the party hosts of your brand, the Martha Stewarts of strategy, if you will. And just like Martha, we don’t necessarily plan every single detail (prepare the food, set up the tables and chairs, or valet the cars), but at the end of the day, audience developers are responsible for greeting guests at the door and checking in to make sure everyone is having a good time. With this mindset, here a few suggestions to help throw your next epic “event” your audience will love.
Twenty-First Digital relies on quite a few tools to do our jobs (some better than others), but one of our most treasured tools is HubSpot. It’s our job to help our clients cultivate their sales funnel to convert website visitors to leads and leads to subscribers. Connecting the dots across platforms, from Google Analytics to individual email engagement (and every customer touchpoint along the way), isn’t an easy task.
Many of our clients are publishers, and the publishing industry is constantly being impacted by the rapid changes in media consumption and the ongoing competition for attention. For circulation management, many publishers rely on fulfillment houses to handle subscription information and manage the end-to-end consumer relationship on the print side. While internally, publishers are managing email newsletter lists, event attendees, social audiences, and more. Are you drowning in CSV files?
In a complex digital environment, newsletters remain the anchor of a brand’s digital relationship with its consumer. From fleeting pageviews to shifting social algorithms, email serves as the ultimate relationship vehicle between client and customer. From idea to inbox, here’s a roundup of newsletters slaying the game. #inboxspo