Using Evergreen Content as an Audience Development Strategy

Using Evergreen Content as an Audience Development Strategy

It’s not uncommon to hear from publishers, “what is the best tactic in audience development right now?” The answer we give is one that always applies despite trends, tools, and even new technology: good, quality content that your target audience wants to read. 

There is no greater marketing tool than quality content. If you don’t have that, little else is going to work to develop a strong audience for your brand. And of the quality content that publishers have, evergreen content is the crown jewel. 

Let’s discuss how to find (and get the most out of) your evergreen content so that your most valuable audience development asset (good content, remember?) is constantly working in your favor. 

2019 CRMA WINNERS

This past weekend, the Twenty-First Digital team traveled to the City and Regional Magazine Association (CRMA) conference in Minneapolis, Minnesota. We learned from fellow publishers and heard from keynote speakers Tyler Cabot and David Granger. We even got to hang out with our clients and hosted a Game of Thrones watch party for the series finale.

On Monday, CRMA announced the winners in its annual industry awards. More than 100 judges from national publications around the country—in coordination with the University of Missouri School of Journalism—helped to choose finalists in 35 categories including editorial, design, digital, and general excellence.

We’re excited to see so many friendly faces on this list and want to give a special shout out to our clients who won: Sonoma Magazine, Philadelphia Magazine, Boston Magazine, Baltimore Magazine, D Magazine and Down East: The Magazine of Maine. Congratulations!

Hosts with the Most

Hosts with the Most

Audience developers are the party hosts of your brand, the Martha Stewarts of strategy, if you will. And just like Martha, we don’t necessarily plan every single detail (prepare the food, set up the tables and chairs, or valet the cars), but at the end of the day, audience developers are responsible for greeting guests at the door and checking in to make sure everyone is having a good time. With this mindset, here a few suggestions to help throw your next epic “event” your audience will love.