We all belong to at least one Facebook group, right? Whether you use them for marketing support, neighborhood swaps, parenting support … you name it, there’s a group for it. Mark Zuckerberg told everyone at F8 that Facebook is currently focusing on building both public and private communities online. They’re working at bringing Facebook groups to everyone’s attention, spending big ad dollars on national commercials (queue the tears), paying for advertising on Google, and back in April they redesigned their whole app to center around groups and events.
From Cutest Pets to Holiday Giveaways, many publishers run contests as a way to engage with their audience, build their brand, increase email acquisition and drive revenue. Running a successful contest series requires a lot of prep work. We don’t want to put ourselves in a Fyre Festival situation where tents are getting set up as guests begin arriving, do we? To avoid any “SOS” moments, consider these helpful tips when planning your next contest.
Mark Your Calendars for June 20!
TFD has teamed up with CRMA to put on a webinar: Paid Social for the Audience Developer with TFD, curated specifically for the publishing industry. We'll break down the strategies to help grow your email list, drive traffic, capture leads and advertise subscriptions efficiently for all budgets. Click the link below to hold the spot on your calendar, and we'll follow up with the official invite when it's posted.