HELLO. WE'RE TWENTY-FIRST DIGITAL.
your guide to creating profitable relationships with your audience.
As audience development and digital marketing professionals, we help brands and publishers expand and monetize their most valuable asset — their audience. Our team has a combined experience of over 20 years developing audiences for some of the most respected media brands across the country.
Nurturing brand loyalty is our mojo, conversion is our favorite word, and a unified database is our playground.
Our services act like a marketing department plug-in. To be more than a flash in the pan, brands need more than a great product. They need to build, maintain, and monetize the relationships with their audience and our methods drive results.
On monetizing your audience in a digital world.
Your audience is your most valuable— and fickle— asset. Today, the average consumer’s attention is divided. Loyalty isn’t guaranteed. And there’s most likely a startup competitor organizing right now in a garage near you.
Successful businesses know their audience as well as their audience knows them. Why? Because interactions with potential buyers dead-end without meaningful, personalized engagement from your brand.
‘Silo’ is a four-letter word. Every department of a business can connect with the target consumer, foster relationships, and strategically use data. I can connect the dots and patch the leaks to ensure the entire ecosystem of a business is working towards one goal: consumer loyalty, measured in revenue.
Every interaction you make with your audience should drive revenue, build your brand identity, and provide you with insight on who is buying your brand and why.
We work with brands to take a deep-dive into digital strategies and audience development efforts to find no-nonsense ways to drive traffic and supercharge audience engagement for tangible and lasting results.
In concrete terms, we eliminate pain-points of dead-end engagement such as low open rates for emails, high digital expenses without returns, stale campaigns, lackluster loyalty, and disheartening retention rates.
AUDIENCE DEVELOPMENT and circulation
Contemporary consumers expect you to know them. After all, wouldn’t you say brands like Netflix, Amazon, and Hulu know you pretty well? The bar for relevance and customization is high, which means your audience won’t forgive you for throwing irrelevant emails at their inbox just to see what sticks.
We help brands personalize interactions with their audience in a way that shows they’re not only listening to them, but responding in a valuable, relevant way.
That’s the connection-making, revenue-generating stuff right there.
EMAIL ACQUISITION AND GROWTH
You wouldn’t propose on the first date, right? You also need to strategically warm up relationships with your audience. We help you ask your audience relevant questions to create personalized conversations with room to grow.
Moreover, we can show brands how to utilize that information cross-departmentally — because a loyal audience doesn’t expand in a silo. Your relationship with your target consumer can and should carry over between events, email, and social campaigns.
After all, consumers aren’t one-dimensional. Shouldn’t your interactions with them include every platform they use regularly?
social media STRATEGY
One of the glories of social media marketing is the ability to zero-in on highly-targeted demographics in real-time. But driving more eyeballs to your brand is only the start. We work with brands to help build a sense of community with their audience online. Every interaction will eventually tie back to your content, products, or services.
One of the best parts of paid social media buys? Instant, trackable data you can analyze in real-time to ensure you’re getting high-quality engagement in return.
We are actively accepting new projects. If you’re looking to build a connection with your audience that will translate into cash money, let’s talk.