Google and Yahoo are certainly shaking things up! Starting in February 2024, the two will require email senders to follow new sender guidelines to improve the email experience for both senders and recipients. These deliverability requirements will mandate bulk senders to use DMARC authentication, provide easy unsubscribe options, and comply with a designated spam threshold. At TFD, we constantly tout the best email practices and data hygiene to our clients. While the words DMARC and spam threshold may seem like a lot to digest, these requirements have consistently been recognized as best practices for email marketing. Evaluating your current status will help you determine whether you are on track or need a plan to enable these changes before the deadline. We're here to help you understand what is needed and guide you through the necessary steps.